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Go-To-Market Services

Use this collection of content and services for marketing program delivery and lead generation. A dedicated engagement team works with you to identify optimal solutions and assure quality and timely delivery. IDC's Go-To-Market Services ensure that you and your prospects, customers, and partners have information they can trust and use to achieve marketing goals.

Our Go-to-Market Services (GMS) help you connect with technology purchasers and influencers through the leveraging of IDC content and services.

Our expertise, flexible business model, and range of offerings supports your marketing programs – from a single call-to-action incentive to a global media campaign.

For more information, please contact Tatiana Hinova by phone +420 221 423 140 or by e-mail.

Go-To-Market Services

Lead Generation		Reach qualified buyers by pairing IDC-branded content with IDC's large network of world-class media partners. Meet potential clients face-to-face at conferences and VIP events.
Market Awareness		Break through the noise by co-branding with IDC using a variety of multimedia marketing tools and events.
Brand Positioning		Get more from you brand-building efforts. Launch campaigns based on clear and differentiated positioning.
Sales Tools & Education		Arm your sales and channel teams with buyer intentions, content for presentations and proposals, ROI calculators, and more.
Audience Education		Build high-value relationships by providing access to leading analyst research and advice.

Use IDC Go-to-Market Services to:

Identify and address potential clients
Improve brand visibility on the market
Position brand and product offers
Quantify and communicate value propositions
Communicate consistently and efficiently
Educate potential and existing customers
Expand mindshare and deepen interest
Successfully launch new products
Justify financing of new projects
Achieve a leading position on the market