Channel & Alliance Partnering | Consulting | IDC CEMA

Channel & Alliance Partnering

Improve your influence and maximize the return of your partnering investment

The right partners can make you more successful. IDC consultants help you design, develop, and execute partnering programs that align best with your strategies. Our in-depth technology and market analysis capabilities, coupled with partner and channel expertise, support your effective go-to-market strategy.

Based on mutually agreed criteria and our existing knowledge of the market, we are able to identify relevant companies in selected geographies and assess their partnership potential. Given our deep focus on the ICT industry and strong partnerships, IDC consulting has instant access to decision makers across channels, as well as other relevant stakeholders, and can thus smoothly facilitate partnership or acquisition discussions.

IDC Consulting Channel Development

Our Channel & Alliance Partnering practice focuses on:

  • Identifying and profiling new channel partners in new or existing markets
  • Identifying and exploring gaps in channel coverage
  • Facilitating partnership negotiations
  • Helping you maximize revenue opportunities
  • Providing you with winning channel influencers and alliance strategies and programs
  • Developing quantitative metrics and tools to support your strategies