IDC Insights:
Industry Focus:
- Energy
- Financial
- Government
- Health
- Manufacturing
- Retail
IDC Insights lines of business assist businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research and analysis is focused on mitigating technology risks and maximizing the effectiveness of IT investments.
Energy
Areas of expertise:
- Smart Grid
- Clean Energy
- Intelligent Oil & Gas
IDC Energy Insights assists energy businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the utility and oil & gas industries.
Financial
Areas of expertise:
- Mobile Banking and Payment
- Enterprise Risk Management
- Cash Management & Liquidity
- Buy Side Operations
IDC Financial Insights assists financial services business and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the banking, insurance, and securities and investments industries.
Government
Areas of expertise:
- Infrastructure Consolidation
- Open Government
IDC Government Insights assists Government and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the Federal/Central and local/provincial Governments.
Health
Areas of expertise:
- EMR and EHR for Providers
- Connected Health
- Healthcare Industry Reform
- Life Sciences Value Chain
IDC Health Insights assists health businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the payer, provider and life sciences industries.
Manufacturing
Areas of expertise:
- Supply Chain Modernization
- Next Generation Product Lifecycle Management
- Operational Technology
IDC Manufacturing Insights assists manufacturing businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues associated with design, development and distribution of goods across markets.
Retail
Areas of expertise:
- Retail PLM and Sourcing Optimization
- Customer Experience (Retail Omnichannel)
- Merchandising Strategies
IDC Retail Insights assists retail businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the retail industry.

MyIDC:

IDC Events

Customer Insights & Buyer Behavior

Understand technology buyers

Increase market share via stronger opportunity identification, informed product development, and messaging targeted to the specific needs of your customers. Our consultants help you gain a powerful insight into your customers’ behavior and technology decision by combining IDC’s primary research capabilities, advanced statistic tools, and analyst market expertise.

A priori customer segmentation (by industry and by company size) can be useful in analyzing opportunities, messaging, channel partners, and customer behavior, but it can also be highly complex and unorthodox in many respects. The Customer Insights Strategy practice will help you:

Understand buyer motivations, preferences, and willingness to pay
Differentiate customer segments that enable tailored product strategies and go-to-market programs
Optimally bundle features and price products based on customers' preferences and willingness to pay
Measure your product/brand strengths and weaknesses relative to your competitors’
Increase customer loyalty, build brand equity, and grow your market share

Interested in a unique buyers’ perspective and comprehensive overview of IT strategies and execution plans? Check out our latest CEE IT Buyers' Pulse – a powerful information tool for go-to-market strategy planning and validation.

	Market Entry Strategy		Market Opportunity Assessment
	Integrated Marketing		Channel & Alliance Partnering
	Customer Insights & Buyer Behavior		National ICT Strategy