Russia Hardcopy Peripherals
The hardcopy market of Russia is exhibiting healthy growth and will continue to do so for the foreseeable future. PC penetration continues to expand, creating demand for hardcopy peripherals, and technology advances and increasing competition will push down prices, further enhancing demand. Also, many companies are replacing single-function printers and copiers with document hubs/multifunction products or turning to full-document solution providers. IDC’s Russia Hardcopy Peripherals service gives vendors accurate, relevant, and up-to-date data for making strategic promotional and product rollout decisions.
Markets Covered
This service covers the following markets and segments:
- Russia
- MFPs by model and technology (inkjet, laser), speed segment, price band, photo printing, and other specifications
- Printers by model and technology (inkjet, laser, SDM, high-end), speed segment, price band, photo printing, and other specifications
- Single-function copiers by model and technology (analog, laser), speed segment, price band, format, and other specifications
Subjects Analyzed
This service addresses key topics such as:
- Market sizing and long-range forecasts by shipment volume and revenue
- Vendor market shares for MFPs, printers, and SF copiers
- Vendor SWOT analysis and distribution channel profiles
- Competitive analysis and vendor positioning
- Assessment of gray market activities
- Economic and political developments and their influence on the market
- Assessment of market transition from single-function to multifunction devices
- Overview of local market trends, characteristics, growth opportunities, and large projects and tender activities
Key Questions Answered
Our research tackles issues critical to your success:
- Which parts of Russia hold the most opportunity? What are the volume and value breakdowns by hardcopy type (MFP, printer, copier), technology (inkjet, laser, SDM), and vendor?
- How will current political and economic climates affect shipment growth?
- How are gray imports affecting market dynamics?
- How are end-user segments evolving?
- How are vendors managing the transition to MFP and networked products? Who are vendors’ main project/tender clients?
Competitive Analysis
IDC’s Russia Hardcopy Peripherals service analyzes product strategies, market shares, competitive positioning, financial viability, and overall strategic direction of major printer vendors, including Brother, Canon, Epson, Genicom, HP, IBM, Konica, Minolta, Kyocera Mita, Lexmark, Oki, Olivetti, Panasonic, Printronix, Ricoh, Samsung, Tally, Xerox, and Russian local vendors.Russia Hardcopy Peripherals 2008-2012 Forecast and 2007 Vendor Shares
This study discusses the market for electronic printers, SF copiers, and MFPs (except small 10 x 15 and wide-format devices) used with all levels of computer systems. They assess the strengths and weaknesses of the top vendors and assemble vendor rankings by technology, type, and price band. The forecast contains data for the hardcopy peripherals markets from 2008 through 2012. Unit shipments, value of shipments, and average selling value information are presented. Data for 2006-2007 is actual, whereas data for 2008-2012 is projected. These studies do not cover point-of-sale printers, small-format printers with widths of less than 8in., or wide-format products (A0/plotters). For more information, please contact Robert Farish (rfarish@idc.com; +7 495 739 22 50) or Alfredo Curiel (acuriel@idc.com; +1 305 351 3079).
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